Filter: Online Content
Multidisciplinary project where we got access to the city big data raw files and turned them into something useful to the general public. My group developed a website – Bee Together – where we’d use data from the neighborhood to provide residents with the possibility of helping each other and offer their services. The members […]
This class dealt with how to be a communication specialist in an era where everybody produces everything, from entertainment to marketing campaigns. If everybody is a producer, the professionals need to be able to stand out in the crowd.
With this project I had to work with the internal communication of a big company and helped them to improve it.
With this subject I learned how to produce strong content for the internet. All according to what the client needs and demands. I learned how to make and receive a briefing, content audit, market research, etc.
Here I’ve learned to use Google Analytics, SEO and Adwords to improve a website and its marketing
I was hired for my graduation internship to research costumer behavior in order to get more clients from a specific target group to follow their courses. The results of this research help me formulate my bachelor thesis and develop a compelling marketing communication strategy to attract said target group. The complete thesis can be found […]